Duluth Trading is bringing its new Bigger Dam Van mobile retail experience at the 86th Sturgis Motorcycle Rally on August 7-16, 2026.
The brand’s first-ever mobile retail showroom will be stocked with Fire Hose® workwear, Heirloom gardening apparel, Buck Naked® underwear and limited-edition collaborations with like-minded brands.
Visitors can get hands-on with Duluth Trading’s toughest gear, enjoy games, prizes, giveaways (while supplies last) and snap a photo inside Duluth Trading’s massively oversized pair of underwear.